In the Driving Seat for New Home Development
I’ve often heard great companies referred to as performance race cars,” says Gerardo Prieto Treviño, Chief Executive Officer of the HXM Tourist Division. “!ey’re built on an intelligent design, supported by a great crew--and raced by a driver with an even greater intestinal fortitude.” In just over six months he has proven that he is ready to “blow by” the competition with his first project: Las Villas de Mexico.
The HXM Tourist Division is a branch of the mother company, HOMEX, one of the largest home building companies in the world. With Prieto at the wheel, the company is slated to build more than 20 of these homes in the country’s most sought-after exotic destinations, including Cancun, Puerto Vallarta, Tepotzlan, San Miguel de Allende, Los Cabos and Ensenada.
“I would like to see tourism become a national priority,” he says. “It has grown to be a main industry and has helped México develop into a better place to live--and to be safe to build homes that will attract foreign buyers.”
